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Your product is great.
Your marketing isn't (yet)

Maxia is a consultancy that partners with startups to turn vague messaging and scattered tactics into a focused product marketing foundation that actually drives growth.

Positioning

Marketing Foundation Deck

Messaging Framework

Build Your Product Marketing
Foundations in 3 Weeks

What you get

+

40

Total Projects Completed

+

15

Years of Experience

+

12

Design Awards

You’ve built something great, but no one gets it yet.

  • Customers visit your site but still don’t understand what you do.

  • You’re talking to too many types of customers and don't know how to prioritise.

  • People don't get why they should pick us over the competition.

  • You need to educate the market before they become interested in your product.

  • You’re spending on marketing, but nothing seems to “click.”

If even one of these sounds like you, you don’t have a marketing problem.

You have a marketing
foundations problem.

How the sprint works

Week 1

Insight & Positioning

Monday: Positioning Workshop (60-90 min)
Explore initial directions and alignment.

Tuesday: Build Positioning Options
We develop 3–5 clear positioning routes with risks and implications.

Thursday: Options Review (60 min)
Walk through directions and discuss the strongest angle.

Friday: Internal Decision
Your team selects the final positioning.

Week 2

Foundation Deck

Monday: Narrative Workshop (75 min)
Define the core story and messaging pillars.

Tuesday–Wednesday: Build Internal Deck
Create your 6–8 slide product marketing foundation deck.

Thursday: Async Review & Alignment
Refine structure, flow, and clarity.

Friday: Deck Delivery
Internal Product Marketing Deck delivered.

Week 3

Homepage Wireframe

Monday: Homepage Copy
Above-the-fold and core narrative flow.

Tuesday: Live Copy Review (60 min)
Refine clarity, structure, and punch.

Wednesday–Thursday: Final Wireframe Delivered
Full homepage copy wireframe.

Friday: Priorities Workshop (60 min)
Walk through your roll out plan.

Book a strategy call

Book a call

Meet the team

Lilly Garrett

Founder & CEO @ Maxia

Maria Lindholm

CEO @ Wellstreet

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Hi! I'm Lilly,
founder of Maxia

I built Maxia because so many founders run into the same problem: they try to grow without the foundations that actually make growth work.

- I’ve been the first marketing hire inside raw, messy tech startups.
- I’ve been Head of Marketing inside companies worth billions.
- I’ve scaled teams, adding hundreds of millions in enterprise value.
- I’ve sat inside boardrooms during pivots, layoffs, fundraising rounds, and acquisitions.

And honestly? I’ve seen the same pattern everywhere.

Marketing only feels chaotic and hard to scale when the foundations aren't solid.

Not because the team isn’t good.
Not because you need more budget.
Because the product marketing basics aren’t nailed.

Founders aren’t short on ambition... they’re short on the clarity and focus that turns their marketing into momentum.

Maxia is my answer to that.

What our satisfied customers are saying about us

Customer Stories

Awake’s expertise transformed my vision into success with creativity, precision, and a deep understanding of my goals.

Sarah Mitchell
Founder of Chipsland
Facts & Numbers

91%

clients recommend our design services.”

Customer Stories

Their creativity and attention to detail transformed our brand completely!

testimonial-img
Customer Stories

“Awake Design Agency brought our ideas to life with exceptional creativity and precision, exceeding expectations.”

Sarah Mitchell

Marketing Head at TalentConnect

Trusted by operators and founders across SaaS, AI, marketplaces, and fintech

 

“Lilly is an absolute Marketing powerhouse, and I could not recommend her highly enough. She is a class act, and I am confident that any business that secures Lilly's services would be blown away!”

Danielle Martin, TryHackMe
 

"We garnered 80,000+ signups in 24 hours, before we'd even launched.
Need I say more?
Lilly is brilliant.”

James Chan, Terraform Labs
 

"We've learnt a ton about growth, positioning, and scrappy execution that
actually works. Her breadth of knowledge in early stage marketing has helped us be extremely effective."

Wellington Chiwara, Eel Rides

Got questions? 
We’ve got answers

What if we need help after the Sprint?
Do you interview our customers?
What’s the time commitment?
What does it cost?
Who should join the Sprint?
Do we need a marketer on the team?

Follow our substack

Pitch or Die Trying: The Takeaways by Lilly Garrett

The first Nordic Founders event explored the hidden dynamics, politics and unspoken truths you need to know before raising VC.

Read on Substack

Ready to get clarity that moves the needle?

If you’re an early-stage founder who wants sharper positioning, clearer messaging, and a growth system you actually trust, let’s talk.
This is a diagnostic-style clarity call, not a sales pitch.

Book a call